TBEX, is the largest and most popular annual meeting of the world’s most influential travel bloggers and writers and leading digital content creators, agents and professionals of the tourism industry with intense activity in social media, from around the world.

This year’s conference (October 23 – 25) has brought about 1.000 delegates to Athens from 50 countries. The majority of guests are from North America (32%), Europe (38%) and Asia (11%).

This global meeting is said to be the largest and most demanding media fam trip that Athens has ever hosted.

“TBEX is all about telling stories and I don’t know if there is any other city that has so many stories as Athens has,”TBEX CEO and co-founder, Rick Calvert, said during the press conference.

Why Athens? According to the conference director of TBEX, Mary Jo Manzanares, the Greek capital has the editorial content that the attendees of TBEX are looking for, from history to culinary to family-friendly and more.